Zhangye World Geopark Zhangye Danxia Scenic Spot focuses on developing six characteristic tourism pr
In recent years, Zhangye World Geopark and Zhangye Danxia Scenic Spot have been focusing on the upgrading trend of tourism consumption and the demand of tourists for participatory and experiential consumption, breaking away from the dependence on the traditional ticket economy, and vigorously developing secondary consumption projects to form six characteristic tourism products, including low-altitude sightseeing, in-depth experience, Danxia night tour, geological research, regional linkage, and cultural performance.
Focus on developing low-altitude sightseeing tourism products. Zhangye World Geopark and Zhangye Danxia Scenic Spot seize the favorable opportunity for the rapid development of low-altitude tourism industry and products, take low-altitude tourism projects as an important part of creating a colorful Danxia leisure and sightseeing tour, make full use of space advantages, focus on building a low-altitude tourism industry chain, innovate and develop outdoor activities and low-altitude tourism products, and low-altitude tourism products such as helicopters, hot air balloons, power umbrellas, and power triangular wings have been launched. At present, there are two high-performance Bell 407 business sightseeing helicopters, six powered umbrellas, and three hot-air balloons in the Colorful Danxia Scenic Spot. The comprehensive experience products of low-altitude tourism, such as helicopter sightseeing, hot-air balloon tethering flight, and powered parachute personal flight, have been developed, and are well received by tourists. Since 2018, the helicopter, powered parachute and hot-air balloon projects have received 27000, 18000 and 66000 tourists respectively, and achieved operating income of 24 million yuan, 10 million yuan and 11 million yuan respectively.
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Focus on developing in-depth experience tourism products. In order to meet the needs of minority tourists, especially for photographers, outdoor sports enthusiasts and hikers, Zhangye World Geopark and Zhangye Danxia Scenic Spot have launched in-depth experience tours in two key scenic spots, namely, Colorful Danxia and Binggou Danxia. In the Colorful Danxia Scenic Spot, tourists can invite three or five friends or help the old and the young with their families to rent a car and choose their favorite scenic spots to experience the magic and beauty of the colorful hills at a close distance. They can visit the Peach Blossom Valley, explore the Crouching Tiger Gorge, and appreciate the beautiful scenery of Ao River. They can look for the colorful scenery in films and TV dramas such as "Purple Haze", "Long City", "Three Guns Shoot a Case", "The Sun Also Rises" and "Detective Di Renjie (Part 3)". In Binggou Danxia, tourists can ride camels to enjoy the beauty of the canyon under the sunset, take a rainbow chariot to experience the vicissitudes of the canyon for hundreds of millions of years, and drive a go-kart to experience the passage of time and space between the canyons. According to statistics, tourists with in-depth experience have accounted for more than one quarter of the total number of tourists in the scenic spot in recent years.
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Focus on developing Danxia night tour tourism products. In order to fill the gap of night tourism, the Colorful Danxia Scenic Spot has invested about 85 million yuan to build an immersive experience entertainment project with music and light show, digital cultural performance, and light and shadow interactive play as the core in the Vientiane Tulin Valley area. At the same time, through the combination of new media technology and digital art, Zhangyehua, Yugu culture and the natural landscape of the scenic spot will be skillfully combined to create an immersive dreamlike mountain valley light and shadow interpretation of "Alan Lagda". Based on the Yugu myth, the Silk Road culture, Yugu culture, mountain and sea classics myth and geological natural landscape will be skillfully combined, so that tourists can enjoy a wonderful visual feast and immersive interactive experience in the colorful Danxia at night, In 2021, Alain Lagda was successfully selected as the "Best Night Tourism Project" in the nomination list of the 11th China Tourism Investment "Etia" Award. Since its completion and operation in 2021, it has received 116000 tourists.
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Focus on the development of geological research tourism products. Continuously improve the geological science popularization facilities, and build the Geopark Museum, the tourist service center of the scenic spot, the Jiugequan Field Scientific Research Station, the Geopark Science Popularization Base, the Nantai Village History Museum, the Kangle Town Rural Memory Museum, the Binggou Danxia Science Popularization Exhibition Hall and the Geopark School; Lay dozens of kilometers of landscape trails, erect more than 500 surveillance cameras, bury about 50 kilometers of fences in key areas, and set up more than 300 guiding signs such as traffic signs, environmental protection and geological protection warnings; 76 pieces of park location map, scenic spot guide map, signboard, etc., 159 pieces of geological relics and scenic spot explanation boards, and 7 geological science popularization corridors; A series of popular science books, including popular science textbooks, popular science books, park guide manuals, park scientific investigation guides and other popular science books in Chinese and English, as well as a series of reading books on the six themes of geological park and community construction, national culture, women's development, ecological environment protection, popular science research and tourism development, were prepared and published in Zhangye primary and secondary schools. Actively develop research tourism products, elaborately prepare the strategy of geological park research tourism routes, and tailor three high-quality research tourism routes for different groups, including "Walking on the Silk Road · Reading Danxia" popular science research, "Passion Outdoor · Appreciating Danxia" hiking expansion, and "Exploring the Earth · Appreciating Danxia" scientific research, which have been released and promoted through various channels, and have received positive responses from domestic and foreign tour groups.
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Focus on developing regional linkage tourism products. Organize and carry out the publicity and promotion activities of "linkage of scenic spots and smooth travel in Sunan", and plan to launch "the most beautiful Danxia+the most beautiful grassland+the most beautiful snowy mountains", "the colorful Danxia+the Binggou Danxia+the Chinese Yugu style corridor+" Back to Zhangye "," the colorful Danxia+rural tourism+red tourism "and other multi-day composite high-quality tourism routes and" one yuan Danxia "," 99 yuan Danxia "," Gansu people free Danxia "winter and spring tourism products, Implement online and offline publicity and marketing to guide tourists to extend and radiate from the colorful Danxia scenic spot to the whole city. More than 400 propaganda flags are set up at Danxia Express Passage, Qicai Town, Liyuan New Village, Kangle Baiyin Tourism Market Town and other places. The large LED electronic screens around the scenic area and the scenic area are used to play the tourism propaganda videos of Zhangye and Danxia Grand Scenic Area in a rolling way. Information service desks are set up at the tourist service centers of the four scenic areas, more than 20 electronic touch screens are placed, and propaganda billboards are placed at the key viewing platforms of the scenic area, Publicize and display the characteristic tourism resources and products of Zhangye World Geopark and Zhangye Danxia Scenic Spot. Together with Shenzhen Dingyou Information Technology Co., Ltd., it invested 20 million yuan to establish Danxia Smart Tourism Co., Ltd., build the "Silk Road Treasure" smart tourism service platform and the all-member marketing system, and achieve seamless connection with the Zhangye Smart Tourism System and the marketing system of key scenic spots, so as to display the rich tourism resources and tourism products of Zhangye Danxia in an all-round and three-dimensional way.
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Focus on developing cultural performance tourism products. Efforts have been made to excavate cultural connotation and actively develop high-quality performing arts programs and cultural tourism commodities. The Danxia scenic spot has achieved regular performance of literary and artistic programs in the peak season of tourism; Danxiakou Folk Culture Tourism Village has invested 270 million yuan to actively create a large-scale historical drama "Return to Zhangye", which is based on the historical and cultural background of Zhangye, integrates cultural, artistic, national and unique features, and uses high-tech dance design as a means of expression to reproduce the prosperity of business and trade in Zhangye and the thousand-year legend of an important town on the ancient Silk Road. At present, it has achieved a normalized performance. In Dongniumao Village, where the east entrance of the Colorful Danxia Scenic Spot is located, the ethnic songs and dances choreographed and performed on the basis of Mongolian traditional culture are popular with tourists. In the Yugu style corridor, 500000 yuan was invested to support the aborigines of the geological park to build the Sarma Yugu Intangible Cultural Heritage Protection and Inheritance Center. While enjoying the beauty of the grassland, tourists can personally experience the intangible cultural heritage of the Yugu people, such as folk songs, wedding customs, clothing, embroidery, weaving, leather carving, etc., which are on the verge of extinction, and bring unforgettable cultural experience to tourists.
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